Interesting combination of entrepreneurism and environmental ethics:
They say:
Founded in 2001 with backing from Anita Roddick (Body Shop) and based in Brighton (UK) we were the first business in the world to use the term responsible travel ( more ). We are one of the fastest growing travel agents in the UK and have booked over 20,000 travellers from all over the world.
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Meanwhile there are reports that Germans this year are planning to stay at home and enjoy the (recently) warmer German climate on German beaches and not flood off to Mallorca or the Algarve.
http://preview.tinyurl.com/3c5klr
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